Alice Mullin — Creative Designer
We live in a world that demands information quickly. Our daily routine has got busier and we have a flood of information at our fingertips on our smartphones, computers and tablets. It’s hardly surprising then that we take a lot less time to absorb information – over 140 characters and you’ve lost me.
Even when browsing a webpage, I find myself moving on to the next distraction if it takes more than five seconds to load. With so much information grabbing our attention, it’s hard to know what to focus on. As a designer, if something is designed well and looks easy to understand I am more likely to take notice and study its content.
Infographics have been around a while, but they are becoming an increasingly popular mechanism for getting information across quickly in a visually exciting way. This could be due to a few things. 90% of information taken in by the brain is visual, and image-based content is proven to be more engaging than just plain text. Infographics can be used to depict a complex story on virtually any topic, using meaningful bits of data in a relatively small amount of space. This supports my earlier point of people wanting to digest information quickly!
The visual tools used in infographics vary. Some use photography, some vector graphics, simple graphs and large numbers, while others use a mix of all of these. Even though the themes and designs may differ, the goal remains the same – most infographics aim to be simple, clear, easy to understand and visually appealing.
At Karian and Box, we aim to present the information we find in a way that allows our clients to easily take in the story we are telling and the key messages they need to know. So it’s no surprise that we love a good infographic.
With that in mind, here’s a little infographic giving insight into daily life at Karian and Box…